Part of my role at Arrowhead Game Studios was as a creative lead for the marketing & social media campaigns.

I worked closely together with our social media manager, community team and development team to make sure we crafted cohesive narratives that were true to the universe of Helldivers 2 - while expanding upon it and sparking community engagement & virality.

On top of coming up with the ideas, forming the strategy and tactics behind it and getting approvals from internal & external stakeholders - I led a team of talented creatives to execute on the ideas as well as worked on a lot of the creative assets myself.

Here you can find a few selections from the many campaigns I was part of leading & contributing to